Privacy policy
Last updated: 28 October 2026
This policy explains what personal information I collect, why I collect it, and how I look after it. I keep it to the minimum I need to run lessons safely and properly.
Who I am
Matt Billings, trading as MB Driving
Driving instructor, Cheltenham, Gloucestershire
Email: hello@mbdriving.co.uk
Phone: 07366 996 838
I am the data controller for the information described here, which means I decide how it is used and I am responsible for protecting it.
What I collect
When you get in touch by WhatsApp, phone, email or social media, I receive your name, contact details and whatever you choose to tell me, such as your driving experience and availability.
If you become a pupil, I also keep:
- your pick-up address
- your date of birth and provisional licence details, which are needed to check you can legally drive and to book your test
- lesson dates, progress notes and test results
- payment records
- any information you choose to share that affects how I teach you safely, such as anxiety about driving or anything that affects your concentration
When you visit this website, I use two analytics tools to understand how the site is used:
- Umami runs for all visitors. It does not use cookies and does not collect your name, IP address or anything that identifies you personally. It records things like which sections of the page are viewed, how far people scroll, which buttons are clicked (for example WhatsApp, call or email), which website or campaign sent the visit, the country you are in, and the type of device and browser.
- Google Analytics only runs if you accept analytics cookies. It records similar information about pages viewed, approximate location and device.
Why I use it
- To reply to your enquiry and arrange lessons. This is necessary to take steps you have asked for before entering into an agreement.
- To deliver your lessons, plan your progress and book your test. This is necessary to perform our agreement.
- To keep financial records, which I am legally required to do.
- To understand how this website is used through Umami, so I can see what is useful to visitors and improve it. This is based on my legitimate interest in running an effective website, and because Umami does not identify you, the impact on your privacy is very low. You can opt out at any time (see Cookies and analytics).
- To improve this website using Google Analytics. I only do this with your consent.
I do not sell your information, and I do not use it for marketing unless you have asked me to keep in touch.
Pass photos and reviews
I only publish pass photos, first names and reviews on this website or on social media with your permission. If you change your mind, tell me and I will remove them.
Who I share it with
- The DVSA, when booking or managing your driving test.
- Umami Software, which provides cookieless website analytics.
- Google, which provides website analytics (only if you accept cookies).
- Meta (WhatsApp), as the messaging service you use to contact me.
- My accountant or HMRC, for tax purposes.
Some of these providers may process data outside the UK. Where that happens they use recognised safeguards to protect it.
How long I keep it
- Enquiries that do not lead to lessons: up to 12 months.
- Pupil records: up to 2 years after your last lesson, so I can help if you return or need a reference.
- Financial records: 6 years, as required by HMRC.
Cookies and analytics
This site uses Google Analytics cookies, which help me understand how visitors find and use the site. They are off by default and are only set if you click Accept on the cookie banner.
Umami analytics does not use cookies and runs whether or not you accept them. If you would rather not be counted, you can .
The site also stores your cookie choice in your browser so it does not ask you again on every visit. This is essential for the banner to work and does not track you.
You can change your choice at any time: .
Your rights
You can ask me to:
- give you a copy of the information I hold about you
- correct anything that is wrong
- delete your information, where I do not need to keep it by law
- stop or limit how I use it
- withdraw consent you have given, such as for cookies or pass photos
Email hello@mbdriving.co.uk and I will respond within one month.
Complaints
If you are unhappy with how I have handled your information, please tell me first so I can put it right. You also have the right to complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.